Author Archives: James Hoffmann

Strength

October 4, 2009 – 3:37 pm

If there was one word I could choose for the coffee industry to reclaim it would be “strength”
Strength and bitterness have become interchangeable terms for a great number of coffee drinkers, and this is incredibly annoying. Much of the speciality coffee industry’s ire is aimed at those who put strength ratings on their bag [...]

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Journalism and coffee

August 31, 2009 – 12:40 am

As someone within the coffee industry it is categorically impossible to read an article about coffee without getting frustrated.
This applies to lazy journalism – such as the Daily Mail’s recent brief rehash of the Independent’s article on the flat white – through to more serious journalism like God in a Cup.
Why do we get frustrated?  [...]

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